Must A Wannabe Content Creator Pal Stop Using People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, she, calls herself the “content queen”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes video blogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed while eating. It feels invasive.

She also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the energy I spend helping her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or dishonest, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and film me smiling with someone. It feels forced. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or shared for an audience. I’m not a prop for her Instagram.

The Defence: The Content Creator's View

I want my friend to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the nuances, sharing them with an viewership that values the art behind it. I never intend to make Beth uneasy. Taking her to industry events was my method of sharing opportunities, giving her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the content we create together can achieve: a foot in the door. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes content authentic. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions help each other in minor capacities. I thought recording a short video here or there would be fun for her. Creativity thrives in collaboration, and having my friend around makes endeavors lively and pleasurable. I never force her to participate in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I record our time together.

I cherish our friendship deeply and want to avoid content creation to come between us. I am ready to compromise: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still considering hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn't imply all those around her is content. She must to honor Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Create some real experiences, where genuine feelings are preserved, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Each appears confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined limits around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Benjamin Bradford
Benjamin Bradford

Eva is a family therapist and writer who helps families strengthen bonds through mindful communication and shared experiences.